|Live with boldness. It's time to rethink multiple sclerosis. fearlessms.org|
I just checked out the Fearless MS facebook page, and I see that there is a second ad just coming out in some other magazines, this one featuring a bride:
Overall, I think this is a great move by the MSF - getting great visibility in the high profile publications they're working with and using a punchy, hip, youthful vibe to grab attention and hopefully dollars for the cause.
Live with boldness! I'm trying.